Investors looking to invest in enterprise

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Fundraising for enterprise:

Investors have a growing interest in enterprise software startups because of their potential to deliver high returns, their relatively predictable revenue streams, and the benefits of recurring revenue models. These startups focus on providing solutions to big businesses, enabling them to be more productive and efficient in their operations.

Enterprise software categories

The enterprise software market can be divided into several categories, including:

  • Customer Relationship Management (CRM): This category includes solutions that help businesses manage their interactions with customers, clients, and sales prospects. Some of the largest players in this market include Salesforce, Hubspot, and Zoho.
  • Enterprise Resource Planning (ERP): This category includes solutions that help businesses manage their core business processes, such as finance, human resources, and supply chain management. Some of the largest players in this market include SAP, Oracle, and Workday.
  • Project Management: This category includes solutions that help businesses manage projects, track progress, and collaborate with team members. Some of the largest players in this market include Asana, Trello, and Microsoft Project.

Other sub-categories of enterprise software include human resources management, marketing automation, and supply chain management, among others.

Unit Economics and Sales Process

Enterprise software startups can benefit from strong unit economics, as they can charge a premium for their solutions and often have high lifetime customer value. The sales process in this market is also highly structured, with a focus on long sales cycles and building relationships with potential customers. Salesforce was one of the pioneers in this approach, and it has since become a common practice for enterprise software startups.

Successful Investors and Portfolio Companies

Most investors would be interested in a good Enteprise startup, but these are 3 of the most successful VCs in the sppace:

  • Sequoia Capital - Salesforce, Workday, Zoho
  • Accel - Hubspot, Atlassian, Zendesk
  • Battery Ventures - Zscaler, Atlassian, Hubspot