Mobile Advertising: Adtech companies are providing advertising solutions specifically designed for mobile devices, apps and solutions to reach customers more effectively.
Cookie-less Advertising: Adtech companies are developing advertising solutions that do not rely on cookies for data collection, in response to privacy concerns and regulations such as GDPR and CCPA. Companies such as Seedtag, LiveRamp and The Trade Desk are great examples of companies in this space.
Programmatic Advertising: Adtech companies are providing programmatic advertising services, automating the buying and selling of advertising space. Companies such as AppNexus and Rubicon Project are leading the way in this area.
Success Cases in Adtech
The Trade Desk: The Trade Desk is an adtech company that provides programmatic advertising services. The company has a market capitalization of over $30 billion and has seen significant growth in recent years.
LiveRamp: LiveRamp is an adtech company that provides cookie-less advertising solutions. The company was acquired by Acxiom in 2014 for over $300 million and has since become a subsidiary of the advertising giant.